Dates July 31 – August 2, 2026
Location Myrtle Beach, SC
Entry Fee $295
Age Divisions Ages 4 & Up

Who Can Compete

Contestant Eligibility

  • Is a U.S. citizen or has been granted permanent residency by the United States.
  • Is a resident of, works in, or attends school in the state she is competing.
  • Is a natural born female.
  • Has never appeared nude in photographs or film.

Age Divisions

Find Your Division

PrincessAges 4–6
Little MissAges 7–9
Pre TeenAges 10–12
Jr. TeenAges 13–15
TeenAges 16–19
MissAges 20–29
Ms.Ages 30+

Required — Included with Entry

What You'll Compete In

Photogenic

Required

Your best photo — uploaded directly during the registration process. No prints, no drop-off at check-in, no 8×10s. Just submit your image when you register and you're done.

The Unscripted

New in 2026
Required

True Beauty 2026 introduces something pageantry has never seen before. Forget the solo interview — The Unscripted brings five contestants from the same division into the room together for a facilitated group conversation that reveals what no rehearsed answer ever could.

You'll introduce yourself, then a judge sparks a conversation — not a questionnaire. One delegate may be asked a question, but the hope is that her answer opens a door others walk through. Contestants ask each other. Contestants answer each other. If someone struggles, the room rises to meet her — not to take over, but to hold space. What emerges naturally is far more telling than anything you could script.

What judges see Depth of character, emotional intelligence, and leadership instinct
What it rewards Listening as much as speaking. Lifting others. Knowing when to lead and when to follow.
How to prepare Know your story. Stay curious about others. Come as yourself — not a version you rehearsed.
The format 5 contestants, 1 division, 1 judge — a conversation, not an interrogation

This is a new direction in competition — a polished skill to be developed, not a test to be passed.

Runway Wear

Required

An outfit of your choosing — modeled for the judges and audience. Poise, confidence, stage presence, and outfit selection are all in play. Think high fashion. Avoid evening gowns and anything from a standard department store. Be creative and unafraid. No description cards will be read during this category.

Red Carpet Wear

Required

Channel the energy of the Academy Awards or the CFDA Fashion Awards. Judges evaluate beauty of face, overall appearance, poise, elegance, and stage presence. An evening gown is not required — think high fashion red carpet. No description cards will be read during this category.


Optional Add-Ons

Elevate Your Competition

Cover Model Competition

Submit your best headshots for consideration as the cover of the True Beauty Model Search 2026 Look Book. Images must be high-resolution, minimum 300 DPI in JPEG format. All fees are collected online at time of registration. Cover Model image submissions must be received by July 1, 2026.

1 Image $150
Up to 3 Images $225

Portfolio Competition

Bring a modeling portfolio to check-in showcasing your range — headshots, ¾ length, and full body shots. All photos must be 8×10 – 8½×11 inches. Portfolios may be picked up prior to the end of the competition.

1 Image $50
Up to 5 Images $150

Supermodel Competition

$195

An on-site professional photoshoot — same day, same opportunity for everyone. No outside prep required. Judges evaluate the final images to determine who commands the lens. Open to all age divisions.

Spokesmodel Competition

$95

White t-shirt. Jeans. You. That's the uniform — and the point. The Spokesmodel competition strips away the gown and the glam to find out who you are when there's nothing to hide behind. You walk onstage, you introduce yourself, and you own the camera. Judges are looking for the quality that makes someone telegenic — the kind of presence that translates through a lens, that makes you someone an audience wants to watch. No topic prep, no script. Just you, your confidence, and whatever you've got.

People's Choice

$1 per vote · $5 minimum

The public votes for their favorite in the Jr. and Sr. Divisions. A portion of all proceeds benefits charity. Winners receive an amazing prize package.

USA Swim Week Model

$195 · Age Eligible Only

Open to Teen (16–19), Miss (18–29), Ms. (30+), and Mrs. (21+) divisions who meet additional eligibility requirements. Judging focuses on beauty, physical fitness, stage presence, and confidence. Numerical measurements are not considered — there is no perfect body type.

Bring a plain black swimsuit — one piece or two piece, no embellishments. Must meet Swim Week age eligibility requirements to enter.


What You're Competing For

Prize Package

Overall Jr. & Sr. Division Winner — Highest Combined Score
  • Cash Prize — paid in two installments
  • Cover & spread in Iconique Magazine
  • Solo digital billboard in Times Square during NYFW
  • Official True Beauty Crown, Embroidered Rhinestone Satin Sash, Crown Pin & Award
  • Floral bouquet at coronation and farewell
  • Makeup products for one year, courtesy of Shany Cosmetics
  • Custom double-sided, full-color autograph cards
  • Personalized website, promotional materials & social media pages throughout reign
  • Official apparel and logo products by Ary G. Studio
  • Custom laser-cut keychain, pouch & luggage tag, courtesy of Snyder's Shore Store
  • Travel, modeling & appearance opportunities throughout the year
  • All-Access Passes for her and immediate family during Farewell Weekend
  • 2-page full-color Farewell Feature Spread in True Beauty Model Search Look Book '27 by Art & Beauty Magazine
  • Complimentary Farewell Video produced by Kali Coutour
All Age Division Winners
  • Official True Beauty Age Division Crown, Embroidered Satin Sash, Crown Pin & Award
  • True Beauty Titleholder Crown Travel Case
  • Back Cover & Spread inside Art & Beauty Magazine
  • Makeup kit, courtesy of Shany Cosmetics
  • A pair of rhinestone earrings
  • Feature on a digital billboard in Times Square during NYFW
  • Custom double-sided, full-color autograph cards
  • Personalized website, promotional materials & social media pages throughout reign
  • Official apparel and logo products by Ary G. Studio
  • Custom laser-cut keychain, pouch & luggage tag, courtesy of Snyder's Shore Store
First Runner Up — Each Age Division
  • Official True Beauty Award
  • Complimentary entry fee to compete at True Beauty Model Search 2027
  • A pair of earrings
  • Award, courtesy of Snyder's Shore Store
Overall Category & Optional Winners
  • Official True Beauty Award, courtesy of Snyder's Shore Store
  • A pair of earrings
Cover Girl Competition Winner
  • Cover & Special Feature in the True Beauty Model Search Look Book '26 by Art & Beauty Magazine
  • Official True Beauty Award, courtesy of Snyder's Shore Store
Landmark Resort, Myrtle Beach, SC

Host Hotel & Venue

Landmark Resort
1501 South Ocean Blvd · Myrtle Beach, SC 29577

A beachfront resort on the Atlantic featuring an outdoor waterpark, 9-hole miniature golf, 5 indoor hot tubs, a 300-foot indoor lazy river, children's pool, fitness center, the Gazebo Restaurant, and the Latitude Lounge. Myrtle Beach Boardwalk is 3.8 miles away. The airport is 1.5 miles from the property.

Reservations

Available beginning April 1, 2026

855-338-0226

Mon – Fri  9:00 AM – 9:00 PM  ·  Sat – Sun  9:00 AM – 5:00 PM

Book by May 31, 2026 to receive group rates
Discounted Room Rates — All prices include fees & tax
Resort View RoomTwo double beds
Sun–Thu$162.72/nt
Fri–Sat$203.40/nt
Ocean View RoomTwo double beds
Sun–Thu$185.32/nt
Fri–Sat$226.00/nt
Ocean View KingKing bed + sleeper sofa
Sun–Thu$185.32/nt
Fri–Sat$226.00/nt
Oceanfront RoomTwo double beds
Sun–Thu$207.92/nt
Fri–Sat$248.60/nt
Oceanfront KingKing bed
Sun–Thu$207.92/nt
Fri–Sat$248.60/nt
Oceanfront 1BR Condo2 doubles + living room pull-down wall bed
Sun–Thu$253.12/nt
Fri–Sat$309.62/nt
Oceanfront King 1BR CondoKing + living room fold-out wall bed
Sun–Thu$253.12/nt
Fri–Sat$309.62/nt
Oceanfront Deluxe 1BR Condo2 doubles, full kitchen, murphy bed, ocean balcony
Sun–Thu$264.42/nt
Fri–Sat$320.92/nt
Oceanfront Deluxe King 1BR CondoKing, full kitchen, 1.5 baths, private ocean balcony
Sun–Thu$264.42/nt
Fri–Sat$320.92/nt
Angle Oceanview King 1BR CondoKing, full kitchen, side-view private balcony
Sun–Thu$219.22/nt
Fri–Sat$275.72/nt
Angle Oceanview Deluxe 1BR Condo2 doubles + pull-out, full kitchen, two private balconies
Sun–Thu$219.22/nt
Fri–Sat$275.72/nt
Oceanfront King EfficiencyKing + sleeper sofa, kitchenette, ocean balcony
Sun–Thu$219.22/nt
Fri–Sat$275.72/nt

Cancellation Policy

Worry-Free Booking

Change or cancel up to 14 days before arrival at no charge with a full refund. Cancellations within the 14-day window forfeit the first night's deposit.

VIP Plan — Vacation Interruption Plan  $39.99 non-refundable

Cancel any time up to the day of arrival and receive a full refund — including your deposit. Check out early? We'll refund the balance of your stay.

Registration

Ready to Compete?
Your moment starts here.

Register now for the True Beauty Model Search 2026.
Entry fee: $295  ·  Myrtle Beach, SC  ·  July 31 – August 2, 2026

Application deadline: July 1, 2026 at midnight Register Now

By registering you agree to our Terms & Conditions and Rules & Regulations.
Questions? Email truebeauty2026@gmail.com

True Beauty Model Search 2026  ·  Produced in association with House Left Studio  ·  truebeauty2026.com